FADED, a Canadian lifestyle brand known for its streetwear collections recently launched a collaboration with some other innovators who are beloved in Toronto. This FADED collaboration happened in partnership with the creators of ONEMETH, which stemmed from the same creative minds behind Toronto's La Carnita restaurants.
The ONEMETH x FADED capsule collection includes four wardrobe staples—a crewneck sweatshirt, a sweatshirt with a hood, sweatpants and a beanie—which are set to redefine comfort and style with the use of 100% cotton and a careful attention to detail. The versatile apparel is lightweight and breathable, yet it is well-suited to all of Canada's extreme seasons.
FADED has been producing streetwear since 2011, which has been sported by celebrities like Justin Bieber.
Effortless Urban Streetwear
The ONEMETH x FADED Streetwear Collection is Proudly Canadian
Trend Themes
1. Canadian Streetwear Collaboration - The collaboration between FADED and ONEMETH showcases the trend of Canadian brands joining forces to create unique streetwear collections.
2. Comfort-driven Streetwear - The ONEMETH x FADED capsule collection highlights the trend of streetwear that prioritizes comfort without compromising style.
3. Celebrity-supported Streetwear Brands - FADED's streetwear, worn by celebrities like Justin Bieber, reflects the trend of fashion brands gaining popularity through celebrity endorsements.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace and collaborate with local streetwear brands to create innovative collections that prioritize both style and comfort.
2. Retail - Retailers can leverage the trend of comfort-driven streetwear to stock their stores with clothing that caters to consumers looking for stylish and comfortable attire.
3. Celebrity Endorsement - The success of streetwear brands like FADED, supported by celebrities, presents an opportunity for brands to collaborate with influencers and gain exposure in the fashion industry.