One of the best street parties in all of Eurpoe happen in Portugal and it is called the S. Joao, and the street party installation that accompanied the festival is definitely something to remember.
This party is held to celebrate St. Jean the Baptist, and the festivities usually include hitting each other with garlic flowers and also sometimes plastic hammers. However, the street party installation was a remarkable site during this event. The balloons covered the sky, blocking out everything above viewers and reflecting everything below them. Flowing in the breeze, these S. Joao structure was built with a community effort by the FAHR 021.3 architects, and it is a stunning piece to look at. Metallic-like balloon shapes created an incredible spectacle.
This festival was also in conjunction with a design event, proving that both parties and fantastic aesthetics can come together as one. Photo Credits: designboom
Street Party Installations
This Street Party in Portugal Takes Design and Fun to Another Level
Trend Themes
1. Community-created Installations - The S. Joao street party installation was a stunning example of a community coming together to create a visually striking piece.
2. Combining Parties and Aesthetics - The S. Joao festival and design event demonstrated the potential for merging fun-filled celebrations with exceptional visual appeal.
3. Reflective Balloon Spectacle - The balloons used in the S. Joao structure created a mesmerizing visual experience by reflecting everything below them.
Industry Implications
1. Event Planning - The use of community-created installations for street parties opens up new opportunities for event planning companies to create unique and visually captivating experiences.
2. Design and Architecture - The conjunction of the S. Joao festival with a design event highlights the potential for collaboration between design and architecture professionals in creating immersive party installations.
3. Advertising and Branding - Reflective balloon spectacles, like the S. Joao installation, present innovative opportunities for advertising and branding campaigns that can captivate audiences with visual uniqueness.