Lacoste and Netflix have unveiled their latest streaming shows-inspired apparel collection. The apparel collection features several of Netflix's most streamed series, including Stranger Things, Elite, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone, and Bridgerton.
The apparel collection contains genderless and ready-to-wear clothing, including polo shirts, sweatshirts, tracksuits, and accessories. The design of the apparel collection is a mixture of sports, style, and fandom. Several items in the collection contain Lacoste trademark crocodile emblem with references to popular characters and scenes from several Netflix series. A standout item in the apparel collection is the Lacoste crocodile, designed like a Demogorgon from Stranger Things. The apparel collection is available for purchase.
Streaming Shows-Inspired Apparel Collections
Lacoste and Netflix Unveil New Apparel Collection
Trend Themes
1. Streaming-inspired Fashion - Fashion collections inspired by popular streaming shows are disrupting the fashion industry by appealing to fandoms and combining sports and style designs.
2. Genderless Apparel - Genderless apparel is a growing trend in the fashion industry, and streaming-inspired clothing collections are capitalizing on this and offering accessible and inclusive fashion options.
3. Fandom Merchandise - Fueled by fandom culture, merchandise collections based on popular streaming shows are creating new opportunities for revenue growth within the entertainment industry.
Industry Implications
1. Fashion and Apparel - Streaming-inspired fashion collections are disrupting the fashion industry by combining sports and style designs to appeal to fandoms and offering genderless apparel options.
2. Entertainment - Fandom merchandise collections based on popular streaming shows are creating new opportunities for revenue growth within the entertainment industry.
3. E-commerce - E-commerce platforms are capitalizing on the trend of streaming-inspired fashion collections by offering more accessibility to consumer audiences through online outlets.