Glow Recipe is launching its Strawberry Smooth Serum complete with BHA + AHA to help hydrate and clear the skin. The new formula also includes salicylic acid and natural salicylic acid derived from strawberries to enhance the skin's absorption of antioxidants, malic acid, and vitamin C.
The serum is ideal for sensitive skin types and is designed to be a low-maintenance product to help users achieve an effortless glow all summer long. A clinical study revealed that after four weeks, participants had significant improvements in their fine lines. Others reported a significant reduction in pore size. Overall, the serum softens the skin's texture, hydrate, and plump the face while it calms and brightens the complexion.
Clarifying Strawberry Serums
Strawberry Smooth Serum Boasts Plumping and Glow-Inducing Ingredients
Trend Themes
1. Fruit-derived Skincare - Innovative skincare products are incorporating beneficial ingredients from fruits to enhance the skin's absorption of antioxidants and vitamins.
2. Low-maintenance Beauty - As consumers look for effortless beauty routines, skincare products offering both pampering and effective results through minimal effort will likely disrupt current beauty standards.
3. Ingredient Transparency - As health-focused consumers care more about the ingredients that go into their skincare products, brands with transparency around the sourcing of ingredients and their manufacturing process have a competitive edge.
Industry Implications
1. Skincare - Skincare brands that incorporate natural ingredients while adapting to consumer needs for low-maintenance routines are positioned for growth.
2. Cosmetics - As consumers prioritize transparency, cosmetics brands that disclose their ingredients and take a holistic approach to health and wellness may have a competitive advantage.
3. Beauty and Wellness - The overlapping interests of beauty and wellness present new opportunities for beauty and wellness brands to collaborate in innovative ways and create new products that deliver both results and benefits to health.