Despite the dining restrictions imposed by COVID-19, Bruster’s Real Ice Cream is still bringing joy to customers with two tasty new treats: Caramel Chocolate Pretzel ice cream and the new Strawberry Shortcake Sundae.
Available for the month of May, Bruster’s new dessert options are created the old-fashioned way. For instance, the Caramel Chocolate Pretzel ice cream is made with slow kettle processing, which gives the ice cream it's rich flavor. The vanilla ice cream base is then mixed with rich caramel swirls and chocolate covered pretzel pieces. As for the Strawberry Shortcake Sundae, this seasonal treat buttery yellow cake topped with Buster's signature vanilla ice cream, fresh strawberries, fluffy whipped cream, and a cherry on top.
The new treats are available for takeout, with options for call ahead, drive-thru, or even home delivery in some locations.
Seasonal Strawberry Shortcake Sundaes
This Strawberry Shortcake Sundae is a Fresh Springtime Treat
Trend Themes
1. Seasonal Treats - Creating limited-time dessert options can generate excitement and drive customer interest in the springtime.
2. Old-fashioned Preparation - Using traditional methods like slow kettle processing can enhance the flavor and quality of ice cream products.
3. Convenient Ordering Options - Offering various takeout and delivery options can cater to customers' preferences and increase accessibility.
Industry Implications
1. Ice Cream - Innovative flavors and seasonal offerings can differentiate ice cream brands in a competitive market.
2. Food Delivery Services - Partnering with ice cream shops to offer home delivery services can expand the reach and convenience of their products.
3. Food Service Equipment - Suppliers of slow kettle processing equipment can capitalize on the demand for old-fashioned ice cream preparation methods.