Just ahead of Father's Day, BJ’s Restaurant and Brewhouse debuted a new Strawberry Shortcake Pizookie.
BJ's Pizookie is one of the chain's most popular desserts and consists of a deep dish cookie cooked in a hot skillet. The new Strawberry Shortcake Pizookie starts with a freshly baked sugar cookie served in a hot skillet. The buttery cookie is then topped with fresh strawberries, a sweet strawberry purée, rich vanilla bean ice cream, and a dollop of whipped cream.
The indulgent new dessert is available now through Sunday, June 21, 2020, at participating BJ's locations. The new Pizookie flavor will also be joined by a number of new entrees, including Slow-Roasted Tri-Tip, and a new seasonal BJ’s Enchantress Golden Pilsner.
Strawberry Topped Skillet Cookies
BJ’s is Serving Up a New Strawberry Shortcake Pizookie
Trend Themes
1. Skillet Desserts - Opportunity to explore new flavor and presentation options for skillet desserts.
2. Fruit-flavored Desserts - Opportunity to experiment with new fruit flavor combinations in desserts.
3. Limited-time Offerings - Opportunity to create buzz and boost sales through limited-time menu offerings.
Industry Implications
1. Casual Dining - Casual dining restaurants can create unique and indulgent desserts to attract customers.
2. Breweries - Breweries can collaborate with restaurants to offer unique craft beer and food pairings.
3. Retail Baked Goods - Retail baked goods companies can create fruit-flavored skillet desserts for consumers to make at home.