Weasel's Pretzels Strawberry Funnel Cake Bitz have been added to the brand's menu as a new item that celebrates the brand's 30th anniversary and will provide consumers with a delicious option to try out this summer.
The menu item starts off with bite-sized buttered pretzel pieces that are topped with a drizzling of strawberry sauce for a sweet and tart touch before being finished with powdered sugar. Priced at $7.99 per order, the pretzel snack is being offered from July 8 through October 20, 2024 to provide customers with a nostalgic, carnival-inspired flavor experience.
CMO Hillary Frei commented on the new Weasel's Pretzels Strawberry Funnel Cake Bitz saying, "Our mission with the Strawberry Funnel Cake Bitz is to bring the joy and nostalgia of childhood summers to our customers. We can’t wait for our guests to indulge in this sweet taste of strawberry fields and carnival frills!"
Fruity Funnel Cake Pretzels
Weasel's Pretzels Strawberry Funnel Cake Bitz are Sweet and Salty
Trend Themes
1. Nostalgia-based Food Items - Creating menu items that evoke childhood memories can attract customers seeking sentimental dining experiences.
2. Seasonal Limited-edition Offers - Offering exclusive, time-bound products can generate buzz and a sense of urgency among consumers.
3. Flavor Fusion Snacks - Combining sweet and savory elements in snacks can cater to consumers' desire for unique flavor profiles.
Industry Implications
1. Food and Beverage - Innovative snack options can lead to increased sales and customer loyalty in a competitive market.
2. Hospitality and Tourism - Introducing unique and nostalgic menu items can enhance the customer experience at food establishments.
3. Entertainment and Events - Carnival-themed treats can be leveraged to create engaging and themed dining events or promotions.