Gong cha is making its mark in the bubble tea space by debuting two new 'Pink Drinks:" the Strawberry Almond Jelly Milk Tea and the Strawberry Almond Jelly Smoothie.
Much like Starbucks' iconic "Pink Drink," Gong cha's new almond jelly beverages are as pretty as they are tasty. The new Strawberry Almond Jelly Milk Tea consists of iced strawberry milk tea poured over creamy almond jelly and layered with strawberry jam. The whole thing is then topped with milk foam. On the other hand, the new Strawberry Almond Jelly Smoothie features alternating layers of almond jelly, strawberry jam, and milk foam, all topped with a strawberry green tea smoothie blend.
Both of the new "Pink Drinks" are available now through February 29, 2024.
Almond Jelly Milk Teas
Gong cha's New Strawberry Almond Jelly Milk Tea is a Major Innovation
Trend Themes
1. Pink Drinks - The introduction of Gong cha's new Strawberry Almond Jelly Milk Tea and Strawberry Almond Jelly Smoothie creates a new trend in the bubble tea space.
2. Layered Beverages - Gong cha's innovative use of alternating layers of almond jelly, strawberry jam, milk foam, and tea in their new drinks introduces a trend of layered beverages.
3. Fruit-flavored Milk Teas - The combination of fruity flavors, such as strawberry, with milk tea in Gong cha's new beverages showcases the emerging trend of fruit-flavored milk teas.
Industry Implications
1. Beverage Industry - Gong cha's new almond jelly drinks contribute to the ongoing innovation within the beverage industry, particularly in the realm of flavored teas and smoothies.
2. Bubble Tea Industry - The introduction of Gong cha's Strawberry Almond Jelly Milk Tea and Smoothie expands the offerings and possibilities within the bubble tea industry, enticing customers with new flavors and textures.
3. Milk Alternatives Industry - Gong cha's integration of almond jelly, in combination with milk foam and tea, highlights the potential for further exploration of milk alternatives in the industry.