Strava Heatmaps have been launched by the brand as a series of tools perfect for helping athletes to stay safer in the face of an ever-shortening amount of daylight hours during the fall and winter months.
The Heatmaps come in the form of the Night Heatmaps and Weekly Heatmaps, which athletes can incorporate into their route planning protocol. Night Heatmaps will work well for helping athletes to pinpoint the best areas to train that are busier to enhance safety, while Weekly Heatmaps offer insights into the most popular locations over several days.
Strava Heatmaps are available on subscriber accounts priced around $12 per month or $80 per year and get their data from public activities on the platform.
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Trend Themes
1. Safety-focused Training - Incorporating real-time data to enhance athlete safety during low-light conditions exemplifies a shift towards more secure training environments.
2. Data-driven Route Planning - Leveraging public activity data for optimal route selection showcases the increasing importance of personalized training analytics.
3. Subscription-based Fitness Tools - Offering advanced features through a subscription model highlights the growing preference for premium, user-specific fitness applications.
Industry Implications
1. Fitness Technology - Integrating predictive safety and training features creates a competitive edge in the wearable and fitness tech market.
2. Sports Analytics - Utilizing user-generated data to provide performance insights signifies a trend towards highly analytical sports tools.
3. App-based Services - Monetizing through subscription services reflects an industry shift towards sustaining recurring revenue streams in the mobile app ecosystem.