The impact of Netflix's hit Stranger Things' has extended to the worlds' of advertising, fashion, and more recently, socks, with Stance's newly introduced Stranger Things socks, which are available exclusively through the online retailer.
The socks are available in three designs featuring iterations printed with the show's logo, an Eleven-themed sock, and even a sock dedicated to Barb, which jokingly pays homage to the character's death. Cultural references aside, the Stranger Things' socks were all made with ultra-lite cushioning, to provide the wearer with the maximum amount of comfort and support.
Released to coincide with the highly anticipated second series, these socks serve as the perfect novelty gift for a fans of the sci-fi show while offering the practicality of warmth and comfort.
Sci-Fi Series Socks
Stance's Stranger Things Socks Feature a Barb and Eleven Design
Trend Themes
1. Tv-inspired Fashion - The success of shows like Stranger Things can inspire fashion companies to create themed garments and accessories.
2. Novelty Apparel - Novelty socks featuring pop culture iconography are gaining popularity among younger generations.
3. Co-branded Merchandise - Collaborating with popular television shows to produce limited edition apparel can create buzz and drive sales.
Industry Implications
1. Fashion - Fashion brands can learn from Stance's successful integration of pop culture references into their products.
2. E-commerce - Online retailers like the one exclusively carrying these socks can use co-branded merchandise to differentiate themselves from competitors.
3. Television - Television networks can expand their brand and revenue streams by partnering with fashion brands to create co-branded merchandise.