KAKÁSLOK, a high-end menswear company, recently released its 'Boyhood' campaign -- an editorial that consists of rather strange photography which works to consider how one comes of age.
By using mostly black and white imagery, KAKÁSLOK presents its viewers with a vintage vibe. This is further instilled by its choice in models, who have a punk appeal that's complemented well by the clothing that they wear. The strange photography series shows the men in what looks to be abandoned concrete settings, working to reflect the simplicity of the clothing while simultaneously helping the lens to focus in on it.
Clothing presented seems to be monochromatic, however the use of exaggerated shadows in the series makes this slightly unclear.
Grayscale Boyhood Editorials
Strange Photography Works to Promote KAKÁSLOK's Menswear Collection
Trend Themes
1. Monochromatic Menswear - Opportunity to disrupt the fashion industry with minimalist and vintage designs focused on black and white colors.
2. Vintage Photography - Opportunity to disrupt the photography industry with campaigns that utilize vintage elements to add a unique and classic feel.
3. Abandoned Venue Shoots - Opportunity to disrupt the fashion photography industry with shoots in unique abandoned venues that enhance the story telling.
Industry Implications
1. Fashion - Opportunity to promote and expand the use of high-end men's monochromatic and minimalist line.
2. Photography - Opportunity to promote photographers who specialize in vintage minimalist styles and utilize unique abandoned venues.
3. Advertising - Opportunity to disrupt the advertising industry with campaigns that include unique settings and minimalist monochromatic designs.