Rising star Ashley Smith is the latest model to grace the pages of Elle US June 2010 in 'Storming the Beach.' The editorial features the freckle-faced American donning casual military-inspired pieces with a girlish twist.
Shot by photographer Richard Bush and styled by fashion editor Sarah Richardson, 'Storming the Beach' for Elle US represents one of the few major fashion mags Ashley Smith has appeared in, which also include Russh and Vogue UK.
Implications - Masculine styles are an unwavering look in the fashion industry due to their ability to allow women to express themselves in an unconventional and interesting manner that is not expected of them.
Feminine Military Fashion
'Storming the Beach' in Elle US June 2010 Sends in Style Reinforcements
Trend Themes
1. Feminine Military Fashion - The fusion of military-inspired fashion with feminine touches presents an opportunity for retailers to appeal to customers looking for unconventional yet wearable styles.
2. Gender-neutral Fashion - The concept of blurring traditional gender lines in fashion presents an opportunity for brands to attract younger, more diverse customer bases who prioritize self-expression and individuality.
3. Sustainable Military-inspired Fashion - Sustainable materials and ethical manufacturing practices could serve as a differentiator for retailers seeking to capitalize on the popularity of military-inspired fashion while also appealing to environmentally and socially conscious customers.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from experimenting with the fusion of military-inspired fashion with feminine touches to attract customers looking for unconventional yet wearable styles.
2. Gender-neutral Fashion Retail - Gender-neutral fashion retailers have an opportunity to appeal to younger, more diverse customer bases who prioritize self-expression and individuality.
3. Sustainable Fashion Retail - Sustainable fashion retailers can capitalize on the popularity of military-inspired fashion while also appealing to environmentally and socially conscious customers by incorporating sustainable materials and ethical manufacturing practices.