The 'Storm' GQ Style China editorial graces the Asian publication's Spring/Summer 2013 issue. Famed Italian photographer Giampaolo Sgura captures models Christopher Bunn and Dominik Bauer as they pose on a ship that has been caught in the middle of a violent storm.
The guys are outfitted by stylist Grant Pearce who dresses them in designer sportswear pieces from labels that include Moncler, Club Monaco and Ralph Lauren to name a few.
The 'Storm' GQ Style China image series features the latest in rugged athleticwear that is both style-conscious and weather-proof for its wearer. From elegant rainwear to comfortable casuals, this editorial sets the tone for summer and redefines a traditionally preppy sportswear aesthetic into a menswear mix that is not only prim but practical.
Shipwrecked Sportswear Editorials
The Storm GQ Style China Portrait Series is Weather-Proof
Trend Themes
1. Weather-proof Athleticwear - Opportunity for brands to create stylish sportswear that can withstand harsh weather conditions.
2. Rugged Sports Fashion - Innovative opportunity for designers to create sports fashion that is both comfortable and visually appealing.
3. Stormy Photoshoots - Potential opportunity for photographers and fashion publications to explore more stormy and weather-related themed photoshoots.
Industry Implications
1. Sportswear - An opportunity for the sportswear industry to create clothing that is both stylish and functional.
2. Fashion Photography - Opportunity for fashion photographers to explore themes that incorporate weather and the natural elements.
3. Magazine Publication - Innovation for fashion publications and magazines to incorporate new themes, like weather, into their photoshoots.