Shoppable Department Store Screens

Harvey Nichols' In-Store Touchscreens Share Shoppable Videos

Store touchscreen systems and shoppable online videos are both becoming more prevalent in the world of retail but Harvey Nichols is now bringing them together to introduce a new kind of in-store experience.

At the British department store, shoppers will now be able to use the large-scale screens to view films featuring collaborations with brands such as Calvin Klein. With a tap of the screen, consumers can easily call up product information in detail and efficiently add desired items to a basket for checkout—which helps to bring the convenience of online shopping into a brick-and-mortar location.

As videos are a key part of these shoppable in-store touchscreens, storytelling is a key part of the new Harvey Nichols experience, as is engaging consumers with interesting content.
Trend Themes
1. Shoppable Touchscreens - In-store touchscreens that allow consumers to view shoppable videos and easily add items to their cart for checkout are on the rise.
2. Bringing Online Shopping Offline - The integration of online shopping conveniences, such as product information and easy checkout, into physical retail spaces is a growing trend.
3. Storytelling In-store Experience - Using videos and interesting content as part of the in-store experience is becoming more common in retail.
Industry Implications
1. Retail - Retailers can incorporate shoppable touchscreens to enhance the in-store shopping experience and drive sales.
2. Technology - Developing interactive touchscreens and video content for in-store use presents opportunities for technology companies.
3. Marketing - Creating compelling storytelling content for in-store touchscreens can be a valuable marketing strategy.

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