While there are many ways to market and catch the attention of shoppers, store mannequins is one that is easy, inexpensive and in-your-face. The Millennial women's clothing store, Forever 21, is using that marketing technique and creating an even more eye-catching design. It not only dresses the mannequins in clothing that would be worn by young females but designs the models to be dancing like them too.
The comical but effective store mannequins appear to be twerking, with their limbs in all kinds of positions and some getting low to the floor. Many clothing stores have started to get creative by straying away from the typical white bald mannequin by adding hair, ordering them in black or colors and sometimes giving them facial features. These interesting dancing models however get attention and generate social media posts as well.
Twerking Store Mannequins
These Forever 21 Mannequins Look Like They're Dancing in a Club
Trend Themes
1. Interactive Store Mannequins - Opportunity for clothing stores to create engaging shopping experiences by designing mannequins that interact with customers.
2. Social Media Marketing - Growing trend of using unique and attention-grabbing store mannequins to generate social media posts and increase brand visibility.
3. Targeted Visual Merchandising - Shift towards tailoring store mannequins to specific demographics, such as Millennial women, to better connect with the target audience.
Industry Implications
1. Retail - Retailers can leverage interactive store mannequins to create immersive and memorable shopping experiences that differentiate their brand.
2. Fashion - Fashion industry can capitalize on the trend of social media marketing by designing unique and eye-catching mannequins that encourage customers to share on social platforms.
3. Visual Merchandising - Opportunity for visual merchandising companies to provide customized and targeted mannequin designs that align with the branding and target audience of retail stores.