If you want to be on the forefront of cool and escape the endless parade of cookie-cutter bands this summer, do your ears a favor and tune into the Shred Kelly Green Couch Session.
The five-piece band have developed an original form of music they’ve catchingly coined 'Stoke Folk.' In Shred Kelly’s own words, Stoke Folk is "modern fast-driven folk music that makes you stoked!" By mixing clawhammer banjo riffs, high voltage guitars, fierce drums and hauntingly sweet harmonies, they have produced an evocatively unique sound that has captured the attention of Green Door Studios and producer John Critchley.
Critchley has worked with Elliot Brood and Dan Mangan among other Canadian artists. While in the studio, the band found out that they had been selected to take part in Green Couch Productions, 'Tracks on Tracks' in association with CBC Radio 3 and Via Rail. This was an epic train adventure where 10 Western Canadian bands boarded a train in Vancouver and traveled to Toronto for NXNE music festival, playing shows on and off the train along the way. The trip was documented by Green Couch Productions out of Vancouver, and will be made into a documentary set to be released in 2013.
Shred Kelly is currently bringing its Stoke Folk on tour for the summer, making it to as many festivals as possible, including Ottawa Blues Fest, Salmon Arm Roots and Blues and the Winnipeg Fringe Festival.
The Shred Kelly Green Couch Session demonstrates the catchy tunes this band is capable of.
Impromptu Gazebo Concerts
The Shred Kelly Green Couch Session is Full of Rhythm
Trend Themes
1. Stoke Folk Music - Disruptive innovation opportunity: Develop an online platform for showcasing and promoting Stoke Folk music to a wider audience.
2. Green Couch Productions - Disruptive innovation opportunity: Create a streaming service that features exclusive performances from different bands recorded on a green couch.
3. Train Adventure Tour - Disruptive innovation opportunity: Design a travel package that offers a unique music experience by organizing train tours with live performances from multiple bands.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Develop an AI-powered music streaming platform that recommends Stoke Folk music and similar genres to users.
2. Video Production - Disruptive innovation opportunity: Create a video production company specializing in capturing and producing high-quality performances of bands on unique locations, like trains.
3. Music Festivals - Disruptive innovation opportunity: Introduce a technology-driven festival experience by integrating interactive features such as live streaming, virtual reality performances, and personalized recommendations for attendees.