E*Trade Securities came out with this brilliantly amusing ad simply to show that you're never too young to trade and that in fact, it's so easy to trade that a baby could do it. The endearing commercial shows a cute baby with a grown man's voiceover pitching E*Trade, and it is cleverly timed and filmed. It's certainly one commercial that many people will want to watch again and again!
The commercial was aired earlier this year before the financial crunch. So the priceless ending is spot on with today's money woes.
Babies as Stockholders
E-Trade Channels the Power of Cute
Trend Themes
1. Babyboomers as Investors - Marketing financial products to ageing population presents opportunity drive healthy returns with secure portfolios.
2. Generational Marketing - Focusing on generational groups is a key to thriving in today's marketplace by building deeper customer loyalty and understanding their needs.
3. Social Media Branding - Creating social media campaigns that resonate with customers can make brands excel in their industries.
Industry Implications
1. Financial Services - Financial services are ripe for disruption, with new technologies and changing consumer preferences.
2. Marketing and Advertising - The advertising landscape is changing as marketers experiment with new strategies to reach consumers, and those companies that can pivot quickly and creatively will see the greatest success.
3. Consumer Goods - Today’s savvy consumers are focused on price and search out the best deals, which means that companies need to continuously innovate and refresh their product lines in order to stay ahead of the curve.