CAPI Mineral Water is sourced from mineralized rock from a pure, underground source located in Kyneton, Victoria. The Australian water brand is mineral-enriched, featuring an abundance of calcium, magnesium, and potassium, known for their overall health and immunity benefits.
This combination of minerals is often "referred to as TDS (total dissolved solids) of which CAPI's Still Mineral Water is 350." In addition to its pure contents and natural source, CAPI Mineral Water was also voted the World's Best Water at the World Beverage Competition, solidifying the beverage as not only Australia's best-rated water but also one of the freshest and most well-rated in the globe.
All-natural, family-owned and Australia-based, CAPI strives to be fully transparent in every aspect of their brand -- from marketing to communications to its overall business goals for the future.
Award-Winning Australian Waters
CAPI's Still Mineral Water is Sourced from Mineralized Rock
Trend Themes
1. Mineral-enriched Water - Developing new ways to enrich water with essential minerals can provide health and wellness benefits beyond hydration.
2. Transparency in Branding - Creating a more transparent and authentic brand can increase customer loyalty and trust in a business.
3. Sustainability Practices - Incorporating sustainable practices into production and packaging can attract environmentally conscious consumers and lead to cost savings in the long run.
Industry Implications
1. Beverage - Exploring ways to add essential minerals to different types of beverages, and emphasizing sustainable practices in production could create a competitive edge in the crowded beverage industry.
2. Wellness - Marketing mineral-enriched water as part of a larger health and wellness regimen could appeal to consumers increasingly interested in holistic approaches to self-care.
3. Consumer Packaged Goods - Increased transparency and sustainability efforts in the consumer packaged goods industry could lead to increased consumer trust and loyalty, as well as cost savings from efficiency measures.