As an alternative to using traditional liquid, cream or foam cleansers, many consumers are making the switch to stick cleansers that are mess-free and easily transported.
YES TO recently expanded its own collection of stick cleansers with the all-new Vitamin C Glow-Boosting SnapMASK Stick, which promises to target dull, uneven skin and promote a more radiant complexion. To use the product, consumers are instructed to simply roll the stick over dry or wet skin. The fast-acting solution is spotlighted as a five-minute flash masking treatment that boasts the ability to refresh one's skin both day and night.
On top of touting the brightening, glow-boosting properties of the product, YES TO includes branding that will catch the eyes of young consumers by emphasizing the "selfie-ready" and "#pictureperfect" nature of the stick cleanser.
Brightening Stick Cleansers
YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
Trend Themes
1. Stick Cleansers - Brands can innovate by creating mess-free, easily transported and targeted stick cleansers that offer fast-acting solutions for various skin concerns.
2. Flash Masking Treatments - With the rise of stick cleansers, brands can tap into the trend of five-minute flash masking treatments that refresh the skin quickly.
3. Selfie-ready Skincare - Brands can appeal to young consumers by emphasizing the selfie-ready and #pictureperfect nature of their skincare products.
Industry Implications
1. Skincare - With the growing demand for targeted and convenient skincare solutions, the industry can invest in the development of stick cleansers and flash masking treatments that offer quick results.
2. Beauty - As the beauty industry becomes more innovative, it can incorporate selfie-ready messaging to attract a younger demographic and create new skincare trends.
3. Wellness - As part of the larger wellness industry, brands can develop products that promote a healthy, glowing complexion and a quick self-care routine.