The Stella McCartney SS14 ad campaign gorgeously juxtaposes cool grayscale images with more sensuous colorful ones. In the latter, model Suvi Koponen is captured close-up provocatively eating a stem of wine grapes, which accentuate her pink lips. In the complementing black and white images, she is much more demure in a classical portrait style that brings attention to three pieces in the Stella McCartney SS14 collection.
By embracing these two seemingly opposing viewpoints, the Stella McCartney SS14 ad campaign shows that women can express both their passionate and collected sides through this fashion line. Lensed by photography duo Mert Alas and Marcus Piggott, the platinum blonde beauty is a sight for sore eyes in both scenarios.
Fruitful Minimalist Fashion Ads
The Stella McCartney SS14 Campaign Stars Suvi Koponen
Trend Themes
1. Contrasting Visuals - Opportunity for brands to create impactful ad campaigns by juxtaposing contrasting visuals to evoke different emotions.
2. Emphasizing Dualities - Opportunity for fashion brands to highlight the different facets of their collections, allowing consumers to express various aspects of their personalities.
3. Provocative Imagery - Opportunity for brands to use provocative imagery to capture attention and create a memorable brand image.
Industry Implications
1. Fashion - Fashion brands can use contrasting and provocative imagery in their ad campaigns to stand out and connect with consumers on an emotional level.
2. Advertising - Opportunity for advertising agencies to experiment with contrasting visuals and provocative imagery to create impactful campaigns that leave a lasting impression.
3. Photography - Photographers can explore the use of contrasting visuals and provocative imagery to create striking and visually captivating images.