British designer Stella McCartney has created an 18-piece organic resort line, exclusively for US retailer Barneys.
Not only is the collection organic, but it is also made from sustainable fabrics while featuring Stella's famous signature styles. Key features from her current collection such as oversized coats, sporty silhouettes and ultra-feminine dresses appear in the eco range.
"It's the first time a major designer has done a collection that's all organic," Barneys' fashion director Julie Gilhart told WWD.
"The collection uses trims and recycled fabric from previous collections and uses a low impact process to dye the clothes. She had to source differently, do new designs and add an extra expense. In talking to other designers there's an interest but maybe they're not as familiar with it as Stella naturally is."
The collection will launch next month, with prices staring from around £300(approx $600).
Designer Organic Fashion
Stella McCartney For Barney's
Trend Themes
1. Organic Fashion - The rise of organic fashion displays the demand for eco-friendly and sustainable collections, which offers innovative opportunities to embrace using natural fabrics.
2. Sustainable Fashion - As consumers become more environmentally conscious, adopting sustainable fashion practices offers a profitable prospect to change the fashion world positively.
3. Upcycling Fashion - There is an increase in demand for upcycling incoming trends in the fashion industry, offering an innovative chance for designers like Stella McCartney to create edgy pieces and promote sustainability.
Industry Implications
1. Fashion and Apparel Industry - Sustainability in fashion and apparel industries combined with exclusive fashion designer collaborations offer functional solutions and innovative product lines to meet consumers' needs.
2. Retail Industry - There is a growing interest in eco choices by consumers, providing opportunities for retailers to expand their product offerings into eco-friendly clothing with collaborative designer collections.
3. Textile Industry - The textile industry is undergoing changes in their production process and the materials used, providing an opportunity for textile manufacturers to produce and supply sustainable, eco fabrics for eco-friendly clothing designers to use.