The Championships, Wimbledon tennis tournament is set to take place in July as per usual, so this new Stella Artois packaging has been created to help offer fans a celebratory experience. The redesigned packaging hit shelves on May 7 and will be available through July 12 across the entire product range including cans and bottles.
The packaging is elegantly simple with branding integrated into the existing aesthetic of the labels and containers, which will be admired by consumers for being perfectly suited for the iconic tennis tournament.
The new Wimbledon Stella Artois packaging has been launched alongside a promotion that will offer ten consumers the change to win a pair of VIP tickets to the tournament by entering a special code online.
Tennis-Celebrating Beer Branding
This New Stella Artois Packaging Promotes Wimbledon in the UK
Trend Themes
1. Sports-branded Packaging - Creating sports-themed packaging for beverages to offer fans a fun and immersive experience.
2. Limited-time Event Packaging - Designing special edition packaging for a limited time event to create a sense of exclusivity and encourage consumer purchases.
3. Interactive Promotion Campaigns - Offering consumers the chance to win exclusive prizes through interactive online promotions to increase brand engagement and loyalty.
Industry Implications
1. Beverage Industry - Developing sports-themed packaging for beverages to attract consumers during sporting events and increase brand awareness.
2. Packaging Industry - Creating special edition packaging for limited-time events to generate increased demand and offer unique experiences to consumers.
3. Marketing and Advertising Industry - Creating interactive promotional campaigns that offer exclusive prizes to increase brand engagement and loyalty among consumers.