Toys as Models

Stefanie Sutton's ‘Barbie' Shoot Replaces Humans With Dolls

Stefanie Sutton’s ‘Barbie’ pictorial uses the iconic doll as a model an artistic and to-scale fashion shoot. Sutton’s choice to photograph a doll rather than a human is a curious one; is it a commentary on the need to scale back on costs due to the recession? Is it meant to make us think about how much of pop culture has used Barbie’s impossible proportions to prey upon the insecurities of young women? Or is it just a fun shoot that uses a childhood toy in an adult fashion photography setting?

No matter how you interpret Stefanie Sutton’s ‘Barbie’ photo shoot, its beauty can’t be ignored. Check out the full set above, and see more of Sutton’s work here.
Trend Themes
1. Toy Photography - The trend of using toys as subjects in artistic or commercial photography opens up new opportunities for toy manufacturers to collaborate with photographers and designers.
2. Body Positivity - The trend of using dolls with realistic body proportions in fashion and beauty campaigns poses an opportunity for disruptive innovation by toy manufacturers to promote body positivity and diversity among young girls.
3. Reimagining Childhood Toys - The trend of using childhood toys in unexpected ways, such as in adult photography, presents a chance for toy manufacturers to collaborate with artists and designers to create innovative products that cater to both children and adults.
Industry Implications
1. Toy Manufacturing - The use of toys in artistic and commercial photography presents an opportunity for toy manufacturers to expand beyond traditional toy markets and into creative industries.
2. Fashion and Beauty - The trend of using dolls with realistic body proportions in fashion and beauty campaigns poses an opportunity for disruptive innovation by fashion and beauty companies to promote body positivity and diversity in their campaigns.
3. Photography and Design - The trend of using toys in artistic and commercial photography presents a chance for photographers and designers to create innovative and unexpected visual content that attracts new audiences.

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