Metal-Loving Movables

The Steel Life Collection Celebrates the Durable Industrial Material

Showing your appreciation for the use of metal in design might not be sufficiently done through the mere inclusion of such pieces in your interior decor. The Steel Life Collection incorporates the iron and carbon alloy into a variety of different pieces but integrates a branding with the phrase "I steel love you."

A coffee table and a storage basket wear these charming words boldly, introducing a playful aspect beyond the abstract branch-like treatment of the furnishings' edges. The same jagged forms have been worked into the the designs of the in tray, the side table and the coat rack. There is also a bench in the Steel Life Collection by ZPStudio that flaunts its burnished silver structure in a much more subtle way.
Trend Themes
1. Metal in Design - Opportunity for innovating with metal as a primary material in various design applications.
2. Playful Branding - Disruptive innovation opportunity to incorporate playful phrases and branding into furniture design.
3. Abstract Form - Embrace innovative design by incorporating abstract, branch-like treatment into furniture pieces.
Industry Implications
1. Furniture Design - Furniture industry professionals can explore new ways to incorporate metal into their designs.
2. Home Decor - Home decor industry can benefit from incorporating fun and playful elements into their products and designs.
3. Interior Design - Interior designers can explore abstract forms and shapes for unique furniture and decor creations.

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