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Taco Bell is Testing Out a New Steak & Queso Crunchwrap Slider

Taco Bell is making waves in the Ohio area with the launch of a new Cheesy Crunchwrap Slider and a new Steak & Queso Crunchwrap Slider.

The new Crunchwrap Sliders are similar to the recently introduced Cheesy Street Chalupas, in that two come per order because they're on the smaller side. The first of the new sliders, the Cheesy Crunchwrap Slider, consists of a flour tortilla filled with seasoned ground beef, reduced-fat sour cream, diced tomato, shredded lettuce, and a crunchy mini tostada shell, all wrapped up and grilled. This one is also served with a side of warm nacho cheese sauce for dipping. On the other hand, the new Steak & Queso Crunchwrap Slider is filled with marinated grilled steak, Creamy Chipotle Sauce, shredded cheddar cheese, pico de gallo, and a crunchy mini tostada shell, all wrapped up in a grilled flour tortilla. For dipping, you'll get a warm Green Chile Queso sauce.
Trend Themes
1. Miniaturized Comfort Foods - Smaller portions of popular comfort dishes are becoming a hit, catering to those desiring indulgence without the guilt.
2. Customized Sauce Pairings - Offering unique dipping sauces alongside main dishes provides an elevated culinary experience and adds a flavorful twist.
3. Region-specific Test Launches - Experimenting with new product launches in specific regions allows for targeted insights and more effective nationwide rollouts.
Industry Implications
1. Fast Food - Introducing innovative and compact meal options caters to consumer demands for convenience and portion control.
2. Sauce Manufacturing - Creating diverse and flavorful dipping sauces can enhance the primary offerings of fast-food chains and food brands.
3. Market Research - Conducting region-specific tests aids companies in understanding localized preferences and refining product offerings.

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