The Stash Tea Latte Concentrates are the brand's latest foray into the ready-to-drink beverage market that will provide consumers with an easy way to enjoy a tea latte from the comfort of home.
The concentrated latte beverages come in three flavors including Earl's Delight, Double Spice Chai and Apple Blossom, which are each characterized by their cafe-style quality. The drinks can be prepared by simply mixing the concentrates with equal parts dairy or non-dairy milk, while also being suited for enjoyment hot or cold. Shoppers can pick up the new products from Shoprite and Fred Meyer locations, from the brand's website and on Amazon.
CEO of Yamamotoyama Nami Yamamoto commented on the Stash Tea Latte Concentrates saying, "As consumer preferences change and the demand for wellness-forward tea-based beverages increases, we’re seeing the industry connect back to its roots of drinking tea to improve one’s health. The launch of our Tea Latte Concentrates nods to these insights and the dedication we’ve held firmly for over 50 years. We’re thrilled to bring at-home baristas a high-quality Tea Latte Concentrate that emulates a specialty beverage found at their local coffee shop or teahouse, made with natural ingredients designed to elevate their mental and physical health – all from the comfort of home."
Ready-to-Mix Tea Lattes
Stash Tea Latte Concentrates Come in Three Flavor Varieties
Trend Themes
1. Wellness-forward Beverages - Increasing consumer demand for wellness-forward drinks offers potential in emphasizing natural ingredients and health benefits in product lines.
2. At-home Barista Experience - Simplifying the process of making cafe-quality drinks at home highlights an innovative approach that appeals to convenience-focused consumers.
3. Dairy-free Alternatives - Expanding options for non-dairy milk compatibility caters to the growing market of lactose-intolerant and plant-based diet consumers.
Industry Implications
1. RTD Beverage Market - Ready-to-drink beverages, particularly those that combine convenience with cafe-style quality, present novel opportunities in product differentiation.
2. E-commerce Platforms - Selling ready-to-mix concentrates on both brand websites and major online marketplaces like Amazon highlights the trend towards diverse distribution channels.
3. Natural Ingredient Industry - The focus on using natural ingredients in tea latte concentrates aligns with the broader market shift towards clean-label and health-conscious product formulations.