Starter Black Label returns for the season with a collaborative collection done with Coca-Cola. The duo focus on a football theme as well as collegiate fashion as the main inspiration. The athletic apparel delivers retro design elements that highlight a blend of sports and pop culture.
The color palette predominantly shines a spotlight on red and black with a standout item being the satin jacket. It is made to look like a varsity jacket with striped accents and football patchwork as well as branding that reads "Coca-Cola University." The capsule also features pieces including a black or red tracksuit, crewneck sweaters, tees, hats, sweatpants, and more. The selection is rounded out with a series of bucket hats made from soft wool materials.
Football-Themed Collegiate Fashion
Starter Black Label Joins Coca-Cola on a Collaborative Capsule
Trend Themes
1. Collegiate Fashion Trends - There is an opportunity to innovate in the fashion industry by creating more football-themed designers' apparels.
2. Athletic Apparel Trend - Creating more retro design elements that highlight a blend of sports and pop culture may be the next disruption in the athletic apparel industry.
3. Collaborative Collection Trends - There is a growing trend of established brands coming together to create distinctive and unique collaborative collections.
Industry Implications
1. Fashion Industry - Fashion retailers have the opportunity to add collegiate fashion designers' collections in their product lines.
2. Athletic Apparel Industry - Manufacturers can embrace retro design elements that highlight a blend of sports and pop culture in their athletic apparel products.
3. Soft Wool Materials Industry - The demand for soft wool materials is increasing, specifically in the creation of bucket hats.