Battling Beer-Lovers

The Starobrno Armies ad was created by advertising agency WMC/GREY and features armies of beer-wielding soldiers. Some soldiers march with beer mugs on their heads instead of hats, while others storm the grounds holding giant bottle openers.

The clever Starobrno Armies ad makes having a beer seem like an absolutely thrilling experience! The tagline reads, "They all thirst for Moravian gold." See more images from the campaign above.

Implications - Corporations often utilize humor in advertisements as it's a simplistic way to garner an empathetic response from consumers. A sense of community is established between people that observed the joke. Companies looking to establish long-standing relationships with consumers should consider incorporating elements of humor into every facet of their business operations.