Starbucks Canada, the brand leading the way with customer-centric loyalty programs, recently expanded its Rewards program to allow members to scan their app and pay with cash, credit/debit cards, or select mobile wallets and earn Stars toward free items. Members are also able to save the aforementioned payment options directly in the Starbucks app to earn stars when paying.
Members can earn two Stars per dollar on preloaded Starbucks Cards and one star per dollar when paying through alternative saved payment options or cash, debit, and credit card. 25 Stars earns members free rewards including "an extra espresso shot, dairy substitute or a dash of syrup; 50 Stars can be used for a free brewed hot coffee, bakery item or hot tea; 150 Stars can be redeemed for a handcrafted drink, hot breakfast or parfait, 250 Stars will get members a lunch sandwich or protein box, and 400 Stars can be redeemed for select merchandise or a bag of coffee."
QSR Loyalty Program Expansions
Starbucks Rewards is Now Compatible with Cash & Card
Trend Themes
1. Customer-centric Loyalty Programs - Expanding loyalty programs to offer multiple payment options and incentive tiers can enhance customer engagement and retention.
2. Mobile Wallet Integration - Allowing members to use select mobile wallets as payment options in loyalty programs enables convenience and taps into the growing adoption of mobile payments.
3. Flexible Redemption Options - Offering a range of reward choices, including merchandise and food items, gives customers the flexibility to choose rewards that best suit their preferences and increases satisfaction.
Industry Implications
1. QSR (quick Service Restaurant) - Loyalty program expansions in the QSR industry can drive customer loyalty, repeat visits, and increased sales.
2. Mobile Payment Solutions - Integrating loyalty programs with mobile payment solutions presents growth opportunities for companies in the mobile payment industry.
3. Retail and Merchandising - Providing merchandise redemption options within loyalty programs opens up new marketing and sales channels for retailers.