Now you can add a little bit of asian sensation to your everyday morning ritual, as the Starbucks Mooncake provides you with a grand taste of the Orient. Celebrating the East Asian tradition of the Mid-Autumn Festival, Starbucks has introduced the Starbucks Mooncake as a tribute to this festival.
However these Limited Edition Starbucks Mooncakes will not be around for long. With two sets to choose from -- a two-piece flap-lid box set or a four-piece premium set with Starbucks Chinese tea cups -- they will only be around for as long as the festival.
So go ahead and get your inner Asian on with the Starbucks Mooncake.
Exoticized Coffee Cakes
Taste a Bit of the Orient with the Starbucks Mooncake
Trend Themes
1. Cultural-inspired Food - As people become more globally-curious, there is an opportunity for businesses to offer cultural-inspired food and drinks that cater to international tastes.
2. Limited Edition Products - Offering limited edition products, particularly for seasonal events, can generate a sense of exclusivity and urgency among customers, leading to increased sales.
3. Bringing Events to Life - Businesses can take advantage of cultural events to create products and experiences that reflect the celebration and excitement of the occasion, increasing customer engagement and loyalty.
Industry Implications
1. Food Industry - The food industry can explore new ways of creating culturally-inspired products and experiences that appeal to customers' diverse tastes and preferences.
2. Beverage Industry - The beverage industry can explore opportunities to create limited edition drinks that reflect seasonal celebrations and cultural events, such as the Starbucks Mooncake.
3. Retail Industry - Retailers can leverage cultural events to create exclusive and unique products that attract customers and drive sales, particularly through digital marketing and social media campaigns.