With a Starbucks mobile payment app on hand, it's extremely easy to order coffee. However, Starbucks' Chief Digital Officer Adam Brotman indicates that there may be more things you can buy in the future with the app that are totally unrelated to anything you'd find in a coffee shop.
With mobiles becoming the central hub from which to order everything from taxis to takeout, Starbucks may be exploring the use of its app to make payments at other retail locations, just as you are already able to do with services like GrubHub, Tapingo and Square, which would turn Starbucks' app into something more like a universal wallet. Although there are plans to implement this technology nationwide, don't expect this service to be rolling out anytime soon. In an interview with Re/code, Brotman noted that "We will do this and we will get it right."
Crossover Wallet Apps
Starbucks' Mobile Payment May Soon Let You Make Other Purchases with Its App
Trend Themes
1. Mobile Payment Expansion - Starbucks is exploring the use of its app to make payments at other retail locations, potentially transforming it into a universal wallet.
2. Centralized Mobile Purchasing - The trend of using mobile devices as the central hub for ordering various goods and services presents an opportunity for Starbucks to expand its app's functionality.
3. Digital Wallet Integration - The integration of multiple payment services like GrubHub, Tapingo, and Square into Starbucks' app could disrupt the digital wallet market.
Industry Implications
1. Mobile Payments - Starbucks' exploration of using its mobile payment app for purchases at other retail locations could disrupt the mobile payment industry.
2. Food Delivery - The integration of GrubHub and Tapingo with Starbucks' app presents opportunities for disruption in the food delivery industry.
3. Digital Wallets - Starbucks' app potentially becoming a universal wallet poses a disruptive innovation opportunity in the digital wallet industry.