Starbucks has been on a roll lately -- it recently launched a very mild 'blonde' brew, purchased a juice company and released a special holiday app called Cup Magic -- and now it has created the Starbucks 'Let's Merry' site, a dedicated online hub for the holidays.
The Starbucks 'Let's Merry' site is a virtual place that engages online consumers with special offers, e-cards and information about the company's new holiday products. Here, users can also get a link to download the Starbucks Cup Magic app as well as create a personalized e-card to send to loved ones. Further, the online hub features a section called 'Gifts Galore,' which will provide an exclusive Starbucks deal each day starting Dec. 1.
Coffee-Branded Holiday Hubs
The Starbucks 'Let's Merry' Site is Dedicated to Christmas
Trend Themes
1. Holiday-themed Online Hubs - Businesses can create dedicated online hubs for the holidays to engage customers with special offers and exclusive deals.
2. Personalized E-cards - Brands can provide customers with tools to create personalized e-cards to send to loved ones for the holidays.
3. Daily Deals - Offering exclusive daily deals during the holiday season can entice customers to make repeat purchases.
Industry Implications
1. Food and Beverage - Food and beverage companies can create holiday-themed online hubs to promote their products and engage customers with exclusive deals and offers.
2. E-commerce - E-commerce businesses can feature daily exclusive offers and personalized e-card creation tools to increase customer engagement during the holiday season.
3. Retail - Retail companies can provide customers with personalized e-card creation tools and holiday-themed daily deals to drive traffic to their stores or websites.