Starbucks Korea launched a line of eco-conscious items that keep your hands and drinks warm. The company has partnered with the eco-friendly brand NAU to bring a collection of recycled accessories.
The collection launched in 2021 and offers a selection of shoulder bags, mini pouches, and cup holders - all made from recycled plastic waste. Among the numerous items are the Starbucks insulated mittens. These mittens come in cream or Satburck's signature green and double as a paper sleeve for hot drinks as well as a handwarmer.
All items in the collaboration sport the companies' cobranding logo, along with an official 'Recycle' checkmark. The items are available in all Starbucks locations throughout Korea and support the brand's focus on sustainability.
Dual-Purpose Hand Warmers
Starbucks Korea Launched a Line of Sustainably-Made Accessories
Trend Themes
1. Eco-friendly Accessories - Businesses can create lines of eco-friendly accessories to appeal to sustainable consumers.
2. Dual-purpose Products - There is an opportunity for businesses to create more products that serve multiple purposes, such as the Starbucks hand warmers that also function as cup holders.
3. Recycling Initiatives - Businesses can partner with recycling companies and incorporate recycled materials into their products to show their commitment to sustainability.
Industry Implications
1. Fashion - Sustainable fashion companies can create accessories made from recycled materials and offer dual-purpose products to appeal to environmentally conscious consumers.
2. Food and Beverage - Restaurants and cafes can create eco-friendly products and packaging, like the Starbucks hand warmers, to show their commitment to sustainability.
3. Retail - Stores can partner with recycling companies to source materials for their products and create dual-purpose items to appeal to eco-conscious consumers.