The popularity of Pokémon Go has inspired one US Starbucks branch to create its own fun Starbucks drinks inspired by the anime monsters.
The Starbucks is located inside of a Target in Redlands, California and hopes to draw in Pokémon Go players with its unique 'Pokémon Drinks of the Day,' which includes items such as the Charmander Lemonade, the Jigglypuff Refresher and the Poké Ball Frappuccino, which replicates the colors and striped design of the Pokémon Poké Ball with strawberry and vanilla ingredients.
As an augmented reality game, Pokémon Go leads players to physical locations, which many retailers have been quick to take advantage of in the form of location-specific promotions, advertisements and products. In return, retailers may be lucky enough to receive a shoutout from players when they share their adventures.
Branded Anime Beverages
These Pokemon-Inspired Starbucks Drinks Take After Popular Characters
Trend Themes
1. Branded Anime Beverages - Creating Pokémon-inspired drinks can capture the attention of fans and attract new customers, leading to increased sales and brand loyalty.
2. Location-specific Promotions - Using augmented reality games like Pokémon Go to offer location-specific promotions can drive foot traffic to physical retail locations and boost sales.
3. Social Media Shoutouts - By offering unique and creative products tied to popular franchises, retailers can encourage customers to share their experiences on social media, generating free advertising and brand exposure.
Industry Implications
1. Food and Beverage - The food and beverage industry can create branded beverages inspired by popular anime or gaming franchises to cater to fandoms and capitalize on their buying power.
2. Hospitality - Hotels, cafes, and restaurants can collaborate with popular franchises to create themed menu items, attracting fans and increasing customer engagement.
3. Retail - Retailers can create location-specific promotions and offer unique products tied to popular franchises to drive foot traffic, boost sales, and enhance the overall customer experience.