For the series of 'Mug Americano' Starbucks cups, Japanese design studio Nendo took a playful, optimistic approach to the coffee mug designs. Part of Nendo's philosophy is to always see the "glass as half-full, never half-empty" and this mentality is cleverly worked into the design of these coffee cups.
The Mug Americano series celebrates three of Starbucks most iconic drinks: the Latte, Caramel Macchiato and the Americano. From the right side up, the cups initally don't look like much at all, since they are minimal, white and only have vertical "Starbucks" type running up the side. But the real whimsy comes when you turn the coffee cups over, completely upside down, where you'll find that the bottoms of the cups have been made to look like there's actual coffee inside.
The playful Mug Americano sets will be available at Starbucks Japan shops as of March 19th. Photo Credits: designboom, nendo.jp
Faux Filled Coffee Cups
Nendo's Starbucks Cups Feature Coffee Designs on the Bottom
Trend Themes
1. Playful Design - Designs that incorporate whimsy and fun into everyday items have the potential to disrupt traditional product offerings.
2. Innovative Packaging - Creative packaging that surprises and delights customers can set products apart in competitive markets.
3. Upside-down Marketing - Marketing that focuses on the unexpected, like turning a coffee cup upside down, can create buzz and drive customer engagement.
Industry Implications
1. Food and Beverage - Innovative packaging and playful design elements that surprise and delight customers are opportunities for companies to differentiate their food and beverage products.
2. Retail - Upside-down marketing tactics that create buzz and drive customer engagement can be applied to retail environments, attracting new customers and increasing sales.
3. Design - The use of playful design in everyday products is an opportunity for designers to infuse imagination, creativity and novelty into people's lives.