Someone was so displeased with the Superbowl game this past Sunday that he rebranded the entire franchise, changing it to the Star Wars National Football League. Considering how poorly the Bronco's played, fictional teams such as these would have breezed right past them to win the Lombardi Trophy without breaking a sweat.
Conceived by John Raya, a designer based in Ciudad de Mexico, Mexico, the Star Wars National Football League concept is not only clever, but also well-executed. Comprised of 16 teams, which would take over an entire conference, the helmets envisioned for these teams stay true to the sports' traditional design. Emblazoned with logos that represent the team's name and hometown, these helmets revolve around such characters as the Jedis, Royal Guards and Walkers.
Sci-Fi Sports Helmets
The Star Wars National Football League by John Raya is Fictional
Trend Themes
1. Sci-fi Sports Helmets - The trend of incorporating science fiction elements into sports equipment, such as helmets, presents opportunities for disruptive innovation in the sports merchandise industry.
2. Fictional Sports Franchises - The rise of fictional sports franchises, like the Star Wars National Football League, opens up possibilities for disruptive innovation in sports marketing and entertainment.
3. Traditional Design with a Twist - The trend of maintaining traditional sports helmet designs while incorporating unique and creative branding opportunities offers potential for disruptive innovation in sports equipment manufacturing.
Industry Implications
1. Sports Merchandise - The sports merchandise industry can explore disruptive innovation through the development of sci-fi themed sports helmets and related products.
2. Sports Marketing and Entertainment - The sports marketing and entertainment industry can tap into the concept of fictional sports franchises, like the Star Wars National Football League, to create immersive and engaging experiences for fans.
3. Sports Equipment Manufacturing - The sports equipment manufacturing industry has the opportunity to innovate by incorporating unique branding elements into traditional sports helmet designs, inspired by trends like the Star Wars National Football League concept.