Medicom Toy has really been churning out a bunch of new releases lately. Fans of designer toys and George Lucas will be more than ecstatic to see the brand's Star Wars Bearbrick figures.
Some of the major players in George Lucas' epic saga have been reinterpreted as Bearbrick figures. Each of the Star Wars Bearbrick figures has been painted over with its character's iconic costume that will make it instantly recognizable to fans and even those who aren't that familiar with the sci-fi franchise. The faces that make an appearance include Darth Maul, R2-D2, Yoda and the very sinister, but reformed (at the end of The Jedi Returns, anyway) Darth Vader. There's a clasp on the top of the head for a chain to go through so that you can attach these to your smartphone or keys.
Sci-Fi Warrior Toys
Star Wars Bearbrick Figures Reinterpret Both Sides of the Force
Trend Themes
1. Designer Toys - Disruptive innovation opportunity: Explore new collaborations with popular franchises, like Star Wars, to create unique and collectible designer toys.
2. Character Merchandising - Disruptive innovation opportunity: Develop innovative ways to reinterpret and reimagine iconic characters from popular franchises, such as creating Bearbrick figures with painted costumes.
3. Collectible Accessories - Disruptive innovation opportunity: Design and produce attachable collectible accessories, like smartphone chains, that can be customized with iconic characters like Darth Maul and R2-D2.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporate technology and interactive features into traditional toy manufacturing processes to create high-end collectible toys and figures.
2. Entertainment Merchandising - Disruptive innovation opportunity: Utilize popular franchises and their iconic characters to create unique and highly sought-after merchandise, such as Bearbrick figures.
3. Accessories Manufacturing - Disruptive innovation opportunity: Explore new materials and manufacturing techniques to create customizable and attachable accessories for smartphones and other personal items.