Some people will view the Star Models Sexual Violence ad campaign as controversial, others will simply see it as the truth. Whatever the case may be, it is undeniable that it sends a powerful message that at its core is an important one to get out in the world. Abuse against women is still very much prevalent and excuses such as, "It was the cleavage," is not at all tolerable. Especially when, as the images depict, its an outright lie to begin with.
Conceived and executed by Revolution, an ad agency based in Macapá, Brazil, the Star Models Sexual Violence ad campaign was art directed by Edson Rosa with creative direction by Edson Rosa and photography by Diego Freire.
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
Trend Themes
1. Anti-sexual-violence Advertising - Disruptive innovation opportunity: Creating anti-sexual-violence campaigns that showcase shocking, powerful messaging to change societal norms
2. Body-positive Modeling - Disruptive innovation opportunity: Encouraging modeling agencies to share messaging promoting self-love and acceptance through diverse, body-positive modeling
3. Ending Victim-blaming - Disruptive innovation opportunity: Creating campaigns that confront victim-blaming, specifically related to issues of sexual assault and violence, to alter common myths and biases
Industry Implications
1. Advertising - Disruptive innovation opportunity: Developing anti-sexual-violence campaigns that utilize new and creative methodologies to promote positive societal change
2. Fashion and Modeling - Disruptive innovation opportunity: Developing more inclusive, diverse and body-positive modeling practices within the fashion industry to improve representation and self-esteem
3. Social Activism - Disruptive innovation opportunity: Supporting the activist community in promoting the end of victim-blaming and promoting greater conversations around issues related to rape, sexual assault and gender inequality