There is a variety of successful packaging schemes for meat, and this stamped butcher paper is a great illustration of one of the present day's most delightful. With a great deal more personality than other labels and wrappers, the IQ Harvest branding suite for Kalymera playfully nods to the contents within.
The white, brown and premium black tissue are marked with rough symbols of chubby livestock, including a standing cow, a running chicken, a leaping lamb and a stretching pig. These are marked with red pigment, consistent in the branding of each item. Additional detail on some pieces actually maps and labels the portions of the animals that make the distinctive varieties of meats.
Kalymera's endearing stamped butcher paper looks handmade. It's this particular characteristic that gives the beef, poultry, pork and lamb an artisan look, and a high-quality one as an extension.
Craft Creature Packaging
This Stamped Butcher Paper Gives Every Product a Character
Trend Themes
1. Artisan Packaging - Opportunity for packaging companies to create handcrafted and personalized branding solutions that give products a unique and premium look.
2. Playful Branding - Opportunity for marketers to incorporate whimsical and visually appealing designs to create a memorable brand identity.
3. Interactive Packaging - Opportunity for packaging companies to incorporate interactive elements such as mapping and labeling to provide additional information and engagement to consumers.
Industry Implications
1. Packaging - The packaging industry can leverage the trend of artisan packaging to offer custom solutions to companies who want to differentiate their products.
2. Food and Beverage - The food and beverage industry can incorporate playful branding to create a unique and memorable brand identity that resonates with consumers.
3. Meat and Poultry - Meat and poultry companies can explore interactive packaging to educate consumers about different meat cuts and highlight the quality and origin of their products.