Wrong size returns are commonplace within the eCommerce fashion market, but 'Stailor' is focused on reducing this instance by helping shoppers to more accurately determine the right size.
The tool works by being incorporated onto an eCommerce site for shoppers to activate when perusing a garment, but prior to adding it to their cart. The interface will guide shoppers along by taking their various metrics into account and having them answer a few simple questions about their physique to be offered a suggestion for the appropriate size to order.
'Stailor' could help to drastically reduce the instance of online shopper returns and boost sales for eCommerce brands. The software comes as part of a shift towards fine-tuned user experiences as brands further refine online shopping interfaces.
eCommerce Fashion Sizing Solutions
'Stailor' Helps Customers Get the Right Size to Reduce Returns
Trend Themes
1. Ecommerce Fashion Sizing Solutions - New tools and software programs like 'Stailor' are helping customers more accurately determine the right size and reduce the rate of online fashion returns.
2. Fine-tuned User Experiences - As 'Stailor' becomes more widely used, eCommerce brands will need to focus on user experiences to differentiate themselves in the market and retain customers.
3. Reducing Online Returns - 'Stailor' represents a larger trend towards reducing incorrect orders and online returns, which can help companies save money and provide a better experience for shoppers.
Industry Implications
1. Ecommerce - eCommerce businesses, especially in the fashion industry, can benefit from incorporating innovative sizing solutions like 'Stailor' to reduce returns and improve customer satisfaction.
2. Fashion and Apparel - Fashion and apparel companies can improve their online shopping experience and reduce returns by implementing sizing solutions like 'Stailor' that offer accurate recommendations based on shopper metrics.
3. Software Development - As eCommerce brands continue to refine their online shopping interfaces with tools like 'Stailor', software developers have opportunities to create new and innovative solutions that enhance the user experience and reduce online returns.