Underwear brand Love & Nudes works in collaboration with advertising agency McCann Toronto to work on a new range of bras dubbed the Stage Zero collection. It tackles the statistic that black women have a 40% higher risk of breast cancer than their white peers. The capsule is designed to help women better recognize symptoms of breast cancer at its earlier stages.
The capsule differs from the usual bras as it helps women understand any signs of the ailment through visual design and texture. They are able to recognize the symptoms that are shown in the body including lumps, discoloration, or concerning swelling. The attachments are scientifically accurate and 3D printed, after 18 months of trial and production to get as close as possible.
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Trend Themes
1. Cancer-detecting Underwear - Developing undergarments to help identify early signs of cancer in different body parts such as breast, prostate, and testicles.
2. Medical Fashion - Creating wearable gear that is medically functional & aesthetically pleasing for everyday use such as post-surgery garments and braces.
3. Diversifying Cancer Detection - Innovating ways to detect cancer through various methods including smell, blood, and urine samples to increase accuracy and accessibility.
Industry Implications
1. Fashion - The fashion industry can develop medical-grade clothing to address various health issues such as skin disorders and mobility problems.
2. Healthcare - The healthcare sector can invest in developing sophisticated diagnostic tools, such as wearable & noninvasive devices, to provide early & accurate disease detection for various health conditions.
3. 3D Printing - 3D printing can revolutionize healthcare by offering a fast, cost-effective, and customizable way to create prosthetics, implants, and medical devices for patients with specific needs.