STAFFONLY STUDIO, an unconventional menswear brand that first opened up in 2015 with locations in London and Shanghai, recently debuted its Season 4 collection for the Spring/Summer of 2018.
The collection is dubbed 'CATCH MORE FISH,' and is reportedly inspired by a photography series from Brooke Didonato, "who captured people spending their own time by sitting in the field or by the windows during their daily routine." To promote the diverse range of apparel that makes up the collection, the studio launched a lookbook lensed by ZEE that highlights some of its most unique pieces.
Spotlighted in the lookbook are dramatic pleated pants and shirts that flow with their wearer, simplistic monochrome jacket and trouser combinations, as well as a range of boldly colored apparel that has a vintage athletic look.
Spectator-Inspired Editorials
The New STAFFONLY Collection Boasts Colorful Avant-Garde Looks
Trend Themes
1. Spectator-inspired Fashion - Opportunity for fashion brands to explore photography and visual inspirations to craft unique apparel collections.
2. Colorful Avant-garde Style - Brands can create colorful, eye-catching pieces that are both bold and functional for modern consumers.
3. Vintage Athletic Look - Opportunity for apparel companies to tap into consumers' nostalgia and create clothing that blends the vintage look with modern comfort and functionality.
Industry Implications
1. Fashion - Fashion brands can use photography-inspired designs to develop new collections and push boundaries in the industry.
2. Apparel - Opportunity for apparel brands to create equally bold and functional pieces that are inspired by vintage athletic wear, yet modern in style.
3. Photography - Photography professionals can work with fashion brands to create unique and inspired collections that are both visually captivating and functional in use.