Stacey Solomon at ScS is a series of new and exclusive furniture styles created by the presenter in partnership with the sofa retailer that are each built with aesthetics as well as durability in mind. The collection follows Solomon's own interior design style as seen at her Pickle Cottage dwelling, which strikes a balance between being fashionable yet suited for family life. The collection includes styles such as Lola, Bliss and Maple, which are priced ranging from £449.99 to £3,189.99.
Solomon spoke on the Stacey Solomon at ScS collection saying, "I collaborated with the ScS team to make space for some organisational hacks within my collection, I love a clever storage solution. The Lola & Maple range features a handy storage footstool, perfect for packing away the clutter of family life at the end of the day."
Presenter-Approved Furniture Ranges
Stacey Solomon at ScS is Inspired by the Presenter's Cottage
Trend Themes
1. Storage-integrated Furniture - Furniture designed with clever storage solutions, like footstools with hidden compartments, appeals to those seeking organization without sacrificing style.
2. Celebrity-endorsed Home Decor - Collaborations with celebrities in home furniture and decor allow brands to tap into the influencer's aesthetic, appealing to fans looking to replicate their design sense.
3. Multi-functional Living Solutions - Products that combine multiple functions, tailored for modern family needs, offer versatile living solutions that maximize practicality and space efficiency.
Industry Implications
1. Furniture Retail - Innovation opportunities lie in integrating practical solutions like storage options within stylish furniture to meet the dual demands of aesthetics and functionality.
2. Home Organization - The rising demand for discrete storage options within everyday furniture creates potential for growth in the home organization industry.
3. Celebrity Branding - Partnering with celebrities for product lines can significantly boost brand visibility and desirability by leveraging their personal brand and following.