Toronto is celebrating St. Patrick's Day 2016 with a fun run to the Steam Whistle brewery. When most people think of St. Patrick's Day, drinking is often the first thing that comes to mind. This event combines a 5K run with post-race beers for a more invigorating way to celebrate the annual Irish holiday.
The Achilles 5K Run and Walk is an annual event held in Toronto on St. Patrick's Day. The route begins and ends at the Steam Whistle Roundhouse, with runners heading west along Bremner, north on Spadina and then turning east on Wellington. After the race, participants are entitled to a post-race brew and a steaming bowl of Irish stew at the Steam Whistle brewery. For an added touch, runners are encouraged to wear green clothing that shows off their Irish spirit.
The celebratory run gives Toronto residents a fun way to celebrate St. Patrick's Day 2016 by encouraging runners to earn their beers.
Irish-Themed Fun Runs
The Achilles 5K Run and Walk Celebrates St. Patrick's Day 2016
Trend Themes
1. Irish-themed Fun Runs - Opportunity for businesses to create similar themed fun runs in other cities to celebrate holidays and promote fitness.
Industry Implications
1. Event Planning - Opportunity to organize themed fun runs and events in different locations.
2. Breweries - Opportunity for breweries to collaborate with running events and offer post-race beers.
3. Fitness Apparel - Opportunity for fitness apparel brands to create special edition clothing for themed fun runs and races.