A fresh modern visual identity is successful for many products, but St.Olive packaging demonstrates how historical references can really charm consumers when it comes to timeless staple products such as this. There is a clarity and a simplicity to the composition of the ebony black bottle, however, the details reveal greater depth.
The white hand is the focal point of the label, and with a single gesture, it alludes to old Byzantine culture and the power and wisdom of a holy individual. This iconic emblem was produced by a specialized painter.
This element, combined with the inky script and the antique form of the vessel, gives mousegraphics' St.Olive packaging an adapted authenticity, a wink and a touch of humor. It's set apart from other bottles of olive oil with its contemporary blessed and clever branding.
Magical Gesture Merchandizing
St.Olive Packaging Wins the Consumer Over with Divine Design
Trend Themes
1. Historical Referencing - Incorporating historical references in package design can add appeal and charm to consumer products.
2. Adapted Authenticity - Branding that adapts authenticity to modern context can set products apart and infuse new life in timeless staples.
3. Specialized Artistry - Incorporating specialized artistry into label or packaging design can add depth and meaning to the product and enhance visual appeal for consumers.
Industry Implications
1. Packaging Industry - There is an opportunity in the packaging industry for designers to explore historical references in package design to create more charismatic product presentations.
2. Consumer Goods Industry - By incorporating elements of adapted authenticity into branding for consumer goods, companies can infuse new life and personality into their product offerings.
3. Artistic Services Industry - The integration of specialized artistry into label or packaging design presents an opportunity for service providers to offer unique and meaningful design services to businesses.