Academy Award-winning actress Kate Winslet, who is the brand ambassador for St. John Knits, is the star of the St. John Spring 2012 campaign, which features polished yet casual pieces perfect for the modern working woman.
The St. John Spring 2012 campaign, photographed by Craig McDean and captured in a penthouse in the Chelsea Arts Tower in New York, is all about simple sophistication and effortless style, which Winslet definitely possesses. As George Sharp, Creative Director of the campaign, states, "Kate embodies the elegance of the St. John woman."
Some notable pieces from the St. John Spring 2012 collection include a polished white blazer, a soft blush-tone knit pullover and a chic shirt dress in chocolate brown. Check out the behind-the-scenes photos in the gallery and Winslet's commentary in the video.
Elegant Refined Daywear
Kate Winslet is the Sophisticated Star of St. John Spring 2012 Campaign
Trend Themes
1. Casual Elegance - The trend of polished yet casual daywear for the modern working woman.
2. Effortless Style - The trend of simple sophistication in fashion.
3. Brand Ambassadors - The trend of celebrities endorsing and representing fashion brands.
Industry Implications
1. Fashion - Disruptive innovation opportunities for creating polished yet casual clothing lines for the modern working woman.
2. Photography - Disruptive innovation opportunities for capturing simple sophistication and effortless style in fashion campaigns.
3. Celebrity Endorsements - Disruptive innovation opportunities for leveraging celebrities as brand ambassadors for fashion brands.