S.S. DALEY showcases the latest fashion designs at London Fashion Week made for the Fall/Winter 2022 season. The new capsule focuses closely on the dissolution of privilege at the forefront and bringing balance to the elements of both desire and obligation.
The seasonal range is made up of two parts but starts with the stately home before it moves beyond. By creating the collection as such, Steven Stokey-Daley creates the visuals of the very means of clothing for different activities. Speaking about the new range, Stokey-Daley states, "As I worked on the collection, I started writing my own narrative [...] For each look, I gave it a character. It jumps from different periods and reference points, merging with my ideas of theatre and movement, to build my own modern-day period drama."
Balance-Themed Fall-Ready Fashion
S.S. DALEY Takes Desire and Obligation into Focus for FW22
Trend Themes
1. Balanced Design Fashion - There is an opportunity to create fashion designs that balance different elements such as desire and obligation.
2. Narrative Fashion Design - Fashion designers can create a narrative for their collection to enhance the visual appeal and customer experience.
3. Multifunctional Clothing - There is a trend towards creating clothing suited for a range of activities to meet the needs of the modern-day customer.
Industry Implications
1. Fashion Design - Fashion designers can incorporate balanced design and narrative into their collections to create a unique and compelling customer experience.
2. Theatre and Film Production - Theatre and film production companies can collaborate with fashion designers to create costumes for modern-day period dramas that integrate multifunctional clothing and balanced design elements.
3. Textile Manufacturing - Textile manufacturers can leverage the trend towards multifunctional clothing and balanced design elements to produce fabrics and materials that meet the needs of modern-day fashion designers and customers.