The Auntie Anne's Sriracha Pretzel has been unveiled as the 2017 Fan Favorite that will be available at participating locations for a limited time. The new pretzel flavor is also being offered in the form of the Sriracha Pretzel Nuggets that come as a more convenient way to enjoy the brand's pretzel snacks on-the-go.
More brands are creating campaigns to ask consumers directly what kinds of flavors they're interested in to ensure that new product releases are well-received. The new Auntie Anne's Sriracha Pretzel is an example of this that will join the brand's signature flavors including Cinnamon Sugar, Pepperoni and Sweet Almond, amongst others. The pretzels will only be available while supplies last and come as one of several new food products being released that focus on a spicy flavor profile that is being favored by many consumers.
Fiery Limited-Edition Pretzels
The Auntie Anne's Sriracha Pretzel was Voted the 2017 Fan Favorite
Trend Themes
1. Consumer-driven Flavor Campaigns - More brands are asking consumers directly for their flavor preferences, allowing for well-received product releases.
2. Spicy Flavor Profiles - The popularity of spicy flavors is leading to the release of new food products with a focus on spice.
3. Convenient On-the-go Snacks - Brands are offering more convenient snack options, like pretzel nuggets, for consumers to enjoy on-the-go.
Industry Implications
1. Food and Beverage - Opportunity for brands to innovate and create new flavors based on consumer preferences.
2. Restaurant and Fast Food - Restaurants can explore the growing demand for spicy flavors and incorporate them into their menus.
3. Snack Food - Opportunity to develop more convenient snack options for consumers who are looking for on-the-go options.