The best way to communicate the level of spice in an edible product is to describe it as inflicting a sense of flames on the tongue, and in all of its crisp simplicity, Sriracha Hot Sauce packaging does this very effectively.
The Hot Rooster Sauce is one of the most versatile, and it's perhaps from where the iconic image for the new branding identity dame. The jar, tin and squeezable bottle have each been dressed with a similar sticker, depicting a white block image of a chicken in profile. From the bird's open beak copes a fiery cry of blazing flames, subtly indicating a possible meal worth marinating. Designed by Elizabeth O. Soule, Sriracha Hot Sauce packaging gets right to that spicy point.
Fire Breathing Branding
Sriracha Hot Sauce Packaging Was Infused with Flaming New Life
Trend Themes
1. Spicy Packaging Designs - There is an opportunity for brands to create innovative packaging designs that effectively communicate the level of spice in their products.
2. Iconic Branding Identity - Brands can explore creating iconic branding identities that resonate with consumers and evoke a strong sense of recognition and loyalty.
3. Subtle Visual Cues - Incorporating subtle visual cues in packaging designs can hint at the benefits and flavor profiles of the product, creating intrigue and making it stand out.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of spicy packaging designs to enhance product appeal and effectively convey the desired flavor experience.
2. Design and Marketing - Design and marketing agencies can help brands develop iconic branding identities that capture consumer attention and create a lasting impact.
3. Consumer Goods - Brands in the consumer goods industry can use subtle visual cues in their packaging designs to differentiate their products and attract the target audience.