Vivid's new Splishies combine the comforting feel of a plush toy with the squeezable nature of a squishy toy. In all, there are 10 fun characters to collect, each of which features a soft fabric exterior and a glittering, water-filled belly.
While there are plenty of toys that dazzle kids with tech features, highly tactile low-tech squishy toys have not failed to capture the attention of kids in recent years. These soft, squeezable toys can be found in a range of colors, shapes and sizes, although all of them share the common trait of textures that are incredibly satisfying to touch.
The launch of this new toy range is set to be supported by an animated music video and a digital campaign that captures the energy of the product.
Plush Squishy Toys
'Splishies' are Plush Toys with Glittering Water-Filled Bellies
Trend Themes
1. Squishy Toy Craze - The popularity of low-tech squishy toys among kids presents an opportunity for businesses to create unique and engaging plush toys with innovative features.
2. Tech-free Tactile Toys - The demand for tactile toys that provide a satisfying sensory experience without relying on technology opens up possibilities for developing new and creative plush toy designs.
3. Digital Marketing for Toy Launches - Using animated music videos and engaging digital campaigns to support the launch of new toy ranges offers a disruptive innovation opportunity to capture the attention of modern consumers.
Industry Implications
1. Toy Manufacturing - The rise in popularity of squishy toys creates opportunities for toy manufacturers to develop a diverse range of plush toys with unique features and textures.
2. Children's Entertainment - The demand for tactile and engaging toys presents opportunities for the children's entertainment industry to create interactive and immersive experiences that involve plush toys.
3. Digital Marketing and Advertising - The use of animated music videos and compelling digital campaigns to promote toy launches offers a disruptive innovation opportunity for digital marketing and advertising agencies to capture the attention of younger audiences.